At Project 100 Communications Ltd (est. 1990) we are a sports marketing agency specialising in international motor racing and adventure sport.
Our mission has always been to be a portal to the world of challenge and adventure – to communicate, entertain, motivate and inspire – and in so doing to generate exceptional value for our clients.
Our business originated with motorsport sponsorship: securing funding for drivers and teams, designing and executing integrated communications and promotional programmes for sponsors. As that business developed, the brief quickly expanded to include further services, including driver placement and personal management, event hospitality, accommodation and logistics, incentive, participation and destination travel events.
Over the years one particular area of key expertise has emerged – and we have built a reputation as the ‘go-to’ people for the legendary Le Mans 24 Hours – the world’s greatest race for GT and prototype sportscars – as well as its offshoot, Le Mans Classic, and the regional and global sportscar series that underpin it.