PlayStation ’98 – ’032018-11-20T16:29:37+00:00

Project Description

PlayStation ’98 – ’03

Venue: Globally

Frequency: Ongoing

Duration: N/A

Client: Sony Computer Entertainment / PlayStation

Purpose: Create a diverse portfolio of projects with strong commercial values, plan, manage and execute them.

Elements: Sponsorship, corporate days, client appreciation events, etc.

Additional options: Access to imagery and footage as well as celebrity appearances.

A great hospitality experience – the organisation, accommodation, food and drink were all first class. A truly memorable occasion.

Stuart Haugen, President
Pepsi-Cola France

Stuart, Re: 2016 LeMans trip I can’t again thank you for one of the best experiences, ever. Your, Chris’s and Sam’s assistance at LeMans as… Read more ““… one of the best experiences, ever.””

J.R. Smith

This is to express my gratitude for the highly successful day you organised for us at Silverstone on Thursday 21st March. An extremely enjoyable day… Read more ““An extremely enjoyable day and a delicious lunch …””

Lori McGuire
CIC Video

I felt I had to write, to thank you, for the “First Class” Hospitality package you organised for our guests at Le Mans. Every aspect… Read more ““… thank you, for the “First Class” Hospitality package you organised …””

Andrew Palmer
Auto Windscreen

Just a short note to express my sincere appreciation and gratitude for the excellent experience of Le Mans ’95, thanks to Project 100. Only the… Read more ““Just a short note to express my sincere appreciation and gratitude …””

John Sharp
BDF - Beiersdorf UK Ltd

Just a note to thank you for the splendid weekend at Le Maris. Every aspect of the trip was taken care of and organised so… Read more ““Every aspect of the trip was taken care of and organised so well.””

Steve O'Brien
Budget Rent a Car

I have had my share of superb breaks over the years, but I cannot recall anything better than the trip to Le Mans. The event… Read more ““… but I cannot recall anything better than the trip to Le Mans.””

David
Bradford-Pennine Insurance

I would like to express my sincere thanks to both you and Sally for the most excellent, not to say ‘warm’ hospitality shown during the… Read more ““Project 100’s friendly yet professional approach …””

Oliver Payne
Heat Line

Hi Stuart, Kate, Elodie, Vladimir and Christopher, I can’t believe two weeks have already passed since Le Mans 2015. I just wanted to say thank you… Read more ““Highlights? Almost too many to mention!””

Robert Todd

I thoroughly recommend this Le Mans offering. Awesome. [comment on our LinkedIn page relating to our Le Mans 24 Hours VIP Hospitality offering]

Tim Eckermann

Now the dust has finally settled from Le Mans ’95, it seemed like a good time to drop you a line to thank you and… Read more ““… thank you and all the ‘Project 100’ team for a job exceedingly well done””

Richard
Auto Windscreen

Just a quick note to thank you very much indeed for the excellent corporate day that we had at the Silverstone Circuit yesterday. Without exception… Read more ““Without exception every one of our guests had a thoroughly enjoyable day …””

Martin Pick
Minolta UK

Le Mans 2015 – What an incredible experience! Seeing the 24Hours of Le Mans race had been on my “bucket list” for a number of… Read more ““… provided an experience above and beyond our expectations.””

Peter Hasselmo

It was a memorable weekend made that much more so by the wholehearted participation of you, your colleagues and guests and, of course, the very… Read more ““Thank you for giving me the opportunity to catch the Le Mans bug.””

D.A.
Wren Motor Policies at Lloyd's

I have already written to Stuart thanking him for everything at the weekend but felt that a separate ‘thank-you’ to yourself was called for, for… Read more ““… it was a really excel­lent weekend.””

William Barron
Cathedral Clothing

Just a brief note in thanks for the superb trip to Le Mans. As always, the hospitality and company were first rate. Please also pass… Read more ““… knack of organising things that everybody else had forgotten they needed.””

Phil King
Hertz

I would like to thank you, Richard and Phil for an absolutely splendid weekend at Le Mans. The organisation, accommodation, food and drink were all… Read more ““The organisation, accommodation, food and drink were all first class.””

Ian
Cornhill Insurance

Thank you once again for your very kind invitation to Le Mans. It was a fantastic event which I thoroughly enjoyed. The accommodation and food… Read more ““… you can feel justifiably proud of the way everything was organised.””

Richard
Provident Insurance

Many thanks for inviting me to Silverstone last week. I had a thoroughly enjoyable time; what more can I say? Absolutely every aspect of the… Read more ““Absolutely every aspect of the day was great!””

John Sharp
BDF - Beiersdorf UK Ltd

I understand from Andrew Palmer and Richard Usher that the Le Mans weekend was a tremendous success for all concerned, and were extremely impressed with… Read more ““… my company will spread the ‘Gospel’””

Ray Fitzgerald
Omega Design & Marketing Ltd.

I am writing to thank you once again for all your efforts and help at last weekend’s Le Mans 24-Hours meeting. The organisation around the… Read more ““The organisation around the F.T. car was superb …””

John Rolley
The Financial Times

I am writing to thank you for inviting me to Le Mans. I had a really enjoyable weekend in excellent surroundings and company.  The weekend… Read more ““The whole event ran like clockwork””

Mike
EuroDollar UK

I would like to thank you for the invitation and hospitality to LE MANS from yourself and your team. It certainly is an event that… Read more ““… an event that will not go unforgotten.””

Paul Lynn
Avis Rent a Car

Just a short note to thank you, Phil, Richard and rest of the guys for the superb hospitality extended to me at Le Mans, The… Read more ““The whole event was superb and I thoroughly enjoyed myself.””

Julian
Fleet Support Group

Following the great success of the NextBase weekend in the country, I’m writing to thank you and Robin for organising the whole thing. Your attention… Read more ““Your attention to detail and adaptation to changing circumstances were essential …””

Simon Anthony
NextBase

In 1998 PlayStation was, without doubt, market leader in gaming consoles. Project 100 approached - and successfully convinced – PlayStation parent Sony Computer Entertainment to support American adventurer and record-setter Steve Fossett on several of his up-coming sailing and aviation projects. Throughout the programme the sponsor’s key rules were consistently simple: go do your thing (successfully, if possible), make sure the logos are visible and do NOT be un-cool.

Sony’s relationship with Steve began with the launch of his 105' (later extended to 125’) maxi-catamaran ocean record-breaker - with PlayStation becoming the name of the boat, their logo on both bows, the deck and the full 140’ height of the mainsail. Very visible. With a whole host of records set from the very first tests, garnering great exposure.

Sony France used the opportunity of the1998 Le Mans 24 Hour to promote the PlayStation brand as well as to reinforce their new Gran Turismo GT racing game (released in December 1997), major branding platforms from which other opportunities emerged as further sponsorship benefits.

We executed media and PR activities for Sony HQ as well as individual markets, including participation day events for clients, suppliers and employees across Europe, both sailing days and race driving days; Steve also made further media and personal appearances. Project 100 created and managed licencing (model boats) and film placement (‘Driven’) deals. For PlayStation France we created further participation events on track as well as at retail locations and corporate offices.