Project Description

AAI Le Mans 24 Hour Project ’15 and ’16

Venue: Le Mans 24 Hours

Frequency: Yearly

Duration: 2 years

Client: AAI

Purpose: Commercial development of AAI’s entry to Le Mans 24 Hours

Elements: Promoter/organisation coordination, technical team and driver placement, guest/VIP management, sponsorship sales

Additional options: N/A

A great hospitality experience – the organisation, accommodation, food and drink were all first class. A truly memorable occasion.

Stuart Haugen, President
Pepsi-Cola France

It was a memorable weekend made that much more so by the wholehearted participation of you, your colleagues and guests and, of course, the very… Read more ““Thank you for giving me the opportunity to catch the Le Mans bug.””

Wren Motor Policies at Lloyd's

Thank you once again for your very kind invitation to Le Mans. It was a fantastic event which I thoroughly enjoyed. The accommodation and food… Read more ““… you can feel justifiably proud of the way everything was organised.””

Provident Insurance

Just a short note to express my sincere appreciation and gratitude for the excellent experience of Le Mans ’95, thanks to Project 100. Only the… Read more ““Just a short note to express my sincere appreciation and gratitude …””

John Sharp
BDF - Beiersdorf UK Ltd

I would like to express my sincere thanks to both you and Sally for the most excellent, not to say ‘warm’ hospitality shown during the… Read more ““Project 100’s friendly yet professional approach …””

Oliver Payne
Heat Line

Now the dust has finally settled from Le Mans ’95, it seemed like a good time to drop you a line to thank you and… Read more ““… thank you and all the ‘Project 100’ team for a job exceedingly well done””

Auto Windscreen

I am writing to thank you for inviting me to Le Mans. I had a really enjoyable weekend in excellent surroundings and company.  The weekend… Read more ““The whole event ran like clockwork””

EuroDollar UK

I would like to thank you, Richard and Phil for an absolutely splendid weekend at Le Mans. The organisation, accommodation, food and drink were all… Read more ““The organisation, accommodation, food and drink were all first class.””

Cornhill Insurance

Just a short note to thank you, Phil, Richard and rest of the guys for the superb hospitality extended to me at Le Mans, The… Read more ““The whole event was superb and I thoroughly enjoyed myself.””

Fleet Support Group

Just a note to thank you for the splendid weekend at Le Maris. Every aspect of the trip was taken care of and organised so… Read more ““Every aspect of the trip was taken care of and organised so well.””

Steve O'Brien
Budget Rent a Car

Hi Stuart, Kate, Elodie, Vladimir and Christopher, I can’t believe two weeks have already passed since Le Mans 2015. I just wanted to say thank you… Read more ““Highlights? Almost too many to mention!””

Robert Todd

I understand from Andrew Palmer and Richard Usher that the Le Mans weekend was a tremendous success for all concerned, and were extremely impressed with… Read more ““… my company will spread the ‘Gospel’””

Ray Fitzgerald
Omega Design & Marketing Ltd.

I felt I had to write, to thank you, for the “First Class” Hospitality package you organised for our guests at Le Mans. Every aspect… Read more ““… thank you, for the “First Class” Hospitality package you organised …””

Andrew Palmer
Auto Windscreen

This is to express my gratitude for the highly successful day you organised for us at Silverstone on Thursday 21st March. An extremely enjoyable day… Read more ““An extremely enjoyable day and a delicious lunch …””

Lori McGuire
CIC Video

Stuart, Re: 2016 LeMans trip I can’t again thank you for one of the best experiences, ever. Your, Chris’s and Sam’s assistance at LeMans as… Read more ““… one of the best experiences, ever.””

J.R. Smith

I would like to thank you for the invitation and hospitality to LE MANS from yourself and your team. It certainly is an event that… Read more ““… an event that will not go unforgotten.””

Paul Lynn
Avis Rent a Car

Following the great success of the NextBase weekend in the country, I’m writing to thank you and Robin for organising the whole thing. Your attention… Read more ““Your attention to detail and adaptation to changing circumstances were essential …””

Simon Anthony

Just a brief note in thanks for the superb trip to Le Mans. As always, the hospitality and company were first rate. Please also pass… Read more ““… knack of organising things that everybody else had forgotten they needed.””

Phil King

I am writing to thank you once again for all your efforts and help at last weekend’s Le Mans 24-Hours meeting. The organisation around the… Read more ““The organisation around the F.T. car was superb …””

John Rolley
The Financial Times

Just a quick note to thank you very much indeed for the excellent corporate day that we had at the Silverstone Circuit yesterday. Without exception… Read more ““Without exception every one of our guests had a thoroughly enjoyable day …””

Martin Pick
Minolta UK

I have had my share of superb breaks over the years, but I cannot recall anything better than the trip to Le Mans. The event… Read more ““… but I cannot recall anything better than the trip to Le Mans.””

Bradford-Pennine Insurance

Le Mans 2015 – What an incredible experience! Seeing the 24Hours of Le Mans race had been on my “bucket list” for a number of… Read more ““… provided an experience above and beyond our expectations.””

Peter Hasselmo

I have already written to Stuart thanking him for everything at the weekend but felt that a separate ‘thank-you’ to yourself was called for, for… Read more ““… it was a really excel­lent weekend.””

William Barron
Cathedral Clothing

Many thanks for inviting me to Silverstone last week. I had a thoroughly enjoyable time; what more can I say? Absolutely every aspect of the… Read more ““Absolutely every aspect of the day was great!””

John Sharp
BDF - Beiersdorf UK Ltd

I thoroughly recommend this Le Mans offering. Awesome. [comment on our LinkedIn page relating to our Le Mans 24 Hours VIP Hospitality offering]

Tim Eckermann

Taiwanese GT3 team AAI finished 1st and 2nd in the 2014-15 Asian Le Mans Series, thus gaining 2 automatic GTE-Am entries for the 2015 Le Mans 24 Hours. Despite their success over several years in Asian GT3, AAI lacked experience at Le Mans; in addition, they had a need for a European-based support crew to augment their own core technical team plus they needed 2 eligible GTE-spec cars, not to mention sponsored drivers to help with the team budget.

Project 100 was proud to become an integral part of this programme – to enable the first-ever Taiwanese team to race at the famed 24 Hours of Le Mans. We worked with AAI to secure their entry by following allof the organiser’s protocols and we engaged the well-known and experienced ProSpeed Competition team to act in overall technical support.

Working alongside ProSpeed, we secured 4 additional drivers and useful sponsors, built up an excellent VIP accommodation and hospitality programme for team guests and sponsors, plus organised PR, filming and other important liaison with event organisers, the ACO.

Two AAI Porsche 911's were entered - driven by Han-Chen (“Morris”) Chen, Gilles Vannelet and Mike Parisy in #68 and Jun-San Chen, Xavier Maassen and Alex Kapadia in #67 – both cars finishing in the top ten in class, the Le Mans 24 Hours 2015 thus becoming a major success for AAI. Their achievement was recognised by the ACO with an invitation to take part again in 2016. Project 100 once again assembled a strong programme in association with ProSpeed, this time with a former factory Corvette C7R with Johnny O'Connell, Mark Patterson and Oliver Bryant placing 9th in the LMGTE AM class.